Urban Outfitter Store

LTC – The Urban Outfitter Store

Under the new unified LTC moniker, this new concept store brings together Le Temps des Cerises, Lord Richards, and LTC’s premium line for women, Japan Rags for men, as well as Little Cerise and Japan R*gs for children. The white neon hanging at the entrance of the store encapsulates the feel of a place steeped in vintage codes straight out of a Greenwich Village art gallery, only missing the smell of donuts and the manic activity of the Big Apple. A cascade of light bulbs fashioned into a makeshift chandelier hangs over the sales area, evoking the white and immaculate lofts of New York. Black is also brought to bear to provide structure and outline the various sections of the store. Industrial furniture adorns the Japan Rags area for men, while antique boudoir tables await women in the Le Temps des Cerises section. Jeans are presented in metal cases while new models are on display on backlit architect tables and t-shirts await in a black-clad sorting frame. With simplicity and authenticity, collections reveal themselves in an urban and contemporary setting full of vintage nuances.